IT ProgramIndustry Ready Course

Digital Marketing

Learn SEO, Social Media Marketing, and ad campaigns to dominate the digital landscape and drive traffic.

Duration

4 Months

Eligibility

12th Pass

Course Curriculum

A structured learning path to take you from zero to job-ready.

Module 1

Module 2

Platform Strategies: Understanding Facebook, Instagram, LinkedIn, and Twitter algorithms.
Content Creation: Designing engaging posts using Canva and planning content calendars.
Organic Growth: Community building, hashtag research, and influencer collaborations.
Facebook & Instagram Ads: Setting up Business Manager, targeting audiences, and retargeting.
LinkedIn B2B Marketing: Lead generation, professional branding, and sponsored content.
Social Media Analytics: Tracking engagement, reach, and ROI using native insights.

Module 3

Introduction to Google Ads: Campaign types (Search, Display, Video, Shopping).
Search Campaigns: Ad copy creation, keyword match types, and ad extensions.
Bidding Strategies: CPC, CPM, CPA, and maximizing ad quality scores.
Display Network: Creating banner ads and contextual targeting.
YouTube Advertising: Skippable in-stream ads and video campaign optimization.
Conversion Tracking: Setting up tracking pixels and monitoring campaign success.

Module 4

Content Strategy: Blogging, copywriting, and storytelling for brands.
Email Marketing: Using Mailchimp, list building, automation, and drip campaigns.
Google Analytics 4 (GA4): Setting up properties, tracking user journeys, and events.
Data Interpretation: Understanding bounce rates, session duration, and acquisition channels.
Conversion Rate Optimization (CRO): A/B testing and landing page optimization.
Freelancing & Agency Setup: Client acquisition, reporting, and building a portfolio.

Upon successfully completing this course, you will be prepared for the following roles in top IT companies:

Talk to our expert counselors to find the right path for you.