IT ProgramIndustry Ready Course

E-Commerce

Dive into the world of digital business. Understand online catalogues, payment gateways, and e-commerce infrastructure.

Duration

2 Months

Eligibility

12th Pass

Course Curriculum

A structured learning path to take you from zero to job-ready.

Module 1

E-Commerce Models: Deep dive into B2B, B2C, C2C, and D2C (Direct-to-Consumer) models.
Scope & Architecture: Understanding domain hosting, server requirements, and cloud infrastructure.
Traditional vs E-Commerce: Cost analysis, market reach, and operational differences.
E-commerce Platforms: Comparing Shopify, WooCommerce, Magento, and Custom Builds.
Business Strategy: Identifying profitable niches, target audiences, and competitive analysis.
Legal & Compliance: Understanding online business regulations, privacy policies, and terms of service.

Module 2

Online Catalogues: Structuring product categories, tags, and writing SEO-friendly descriptions.
UI/UX Best Practices: Designing intuitive shopping carts, navigation menus, and product pages.
Payment Gateways Integration: Setting up Razorpay, Stripe, PayPal, and UPI payments.
Order Processing Flow: From add-to-cart to successful checkout and invoice generation.
Security Protocols: Implementing SSL certificates, two-factor authentication, and PCI compliance.
Fraud Prevention: Identifying suspicious orders and setting up automated risk analysis.

Module 3

E-commerce SEO: Optimizing product images, URL structures, and generating organic traffic.
Performance Marketing: Running high-converting Facebook, Instagram, and Google Shopping Ads.
Social Commerce: Selling directly via Instagram Shops and collaborating with influencers.
Inventory Management: Real-time stock tracking, preventing stockouts, and Dropshipping basics.
Shipping & Logistics: Integrating Shiprocket, calculating shipping zones, and tracking APIs.
Customer Retention: Setting up automated abandoned cart emails and handling return/refund policies.

Module 4

Setting up Shopify/WooCommerce: A practical walkthrough of building a live store.
Google Analytics for E-commerce: Tracking user journeys, traffic sources, and revenue metrics.
Conversion Rate Optimization (CRO): A/B testing layouts, buttons, and reducing cart abandonment.
Customer Lifecycle Management: Loyalty programs, upselling, and cross-selling strategies.
Multi-channel Selling: Expanding sales to Amazon, Flipkart, and other online marketplaces.
Future Trends: Exploring AI in e-commerce, chatbots, and augmented reality (AR) shopping.

Upon successfully completing this course, you will be prepared for the following roles in top IT companies:

Talk to our expert counselors to find the right path for you.